The most important thing about communication is the same with blog and web as it is with written and direct verbal communication: keep it simple. With the internet this also means keeping the tech part of it simple as possible IF you want to reach a broad audience. However, I think that plenty of Internet users have a small equally fanatical audience and they all have the same major systems anyway - its called preaching to the converted.
I am much more interested in how the internet can be used to communicate with and between more disenfranchised sections of the population - such as older or isolated people and communities.
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